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Keith Lawrence

Business Operations Director

Keith joined ASCG in 2022 and brings with him two decades of supply chain and logistics experience, having spent most of those at Wincanton in a wide range of warehouse and operations management and leadership roles, supporting blue chip retailers’ supply chains.

Keith also spent time in the retail industry, supporting a fast-growing health & beauty brand remodelling its supply chain for growth. He joins most recently from a leadership position as Head of Operations at Wincanton.

At ASCG, Keith will support the business’ growth, providing bespoke technology-led supply chain solutions for its fast-growing omnichannel retail customers. His focus will be providing unrivalled technology-enabled global support for leading retail brands which are seeking to manage their supply chain and environmental impact.