Advanced Supply Chain Group (ASCG) – part of the Reconomy Group – has named Ben Balfour as its chief operating officer.

Ben has been with the business since its inception more than 25 years ago and has worked across all areas of its operations and commercial teams. In more recent years, as business operations director, he has spearheaded the company’s international expansion and driven significant growth with retail customers in the UK. Ben continues to work alongside managing director Claire Webb and the rest of the executive leadership team, as well as Reconomy Group’s board.

With a focus on continuous improvement, ASCG provides innovative bespoke technology-led supply chain solutions for its fast-growing omnichannel retail customers. With a people-centric culture, ASCG employs more than 2,500 people globally and is recruiting across roles at sites in Bradford, Halifax, Sheffield and Corby, as well as HGV drivers across the UK.

Chief operating officer, Ben Balfour, said: “There’s no doubt it has been a challenging period for those managing supply chains. However, there has never been a more interesting time to work in the sector and for those committed to placing technology and talent at the centre of their strategy, it’s possible to gain a significant competitive advantage.

“I’m extremely proud of how ASCG has evolved as a business, particularly in recent years as we’ve positioned our business to provide unrivalled technology-enabled global support for the world’s most successful retail brands seeking to manage their supply chain and environmental impact. This means there’s huge opportunity in the current market and I look forward to working with the team to deliver against our strategy.”

In 2021, ASCG was acquired by the Reconomy Group to support its long-term growth ambitions.