Reconomy, the leading international circular economy specialist, has named Rakhshan Zahid as Chief Executive of its Re-use loop, effective from 27th January 2025.

The Re-use division is made up of Advanced Supply Chain and ReBound and offers intelligent platforms and circular logistics through technology-led supply chain, logistics and fulfilment solutions.

With an impressive career spanning e-commerce and financial services, Rakhshan brings extensive expertise in driving strategic growth, operational excellence and innovation. Over her ten years at Amazon, she held leadership roles in fashion, groceries and marketplace businesses, most recently leading the fashion accessories business across Europe. Her passion for fostering inclusive and collaborative workplaces aligns well with Reconomy’s values.

Rakhshan succeeds Claire Webb who will continue in the business throughout this transition as Executive Chair. Before her role as Executive Chair, Claire was CEO and Managing Director of Advanced Supply Chain for five years and led the business through its acquisition by Reconomy in 2021.

Since her appointment as Re-use Executive Chair, Claire has played a crucial role in the growth and success of Reconomy’s Re-use loop, including bringing together the leadership teams of ReBound and Advanced Supply Chain to facilitate closer collaboration, realise operational synergies and establish a market-leading global end-to-end returns offer. Claire also led the business to open a facility in Nettetal, Germany to become a European superhub for returns and established the business’ Retail Ready service in Europe.

The Re-use businesses have collaborated across Reconomy to develop its textile EPR solution to help brands and retailers comply with emerging regulations being introduced internationally. Claire now plans to pursue non-executive Board opportunities.

Guy Wakeley, Chief Executive at Reconomy, said: “Reconomy’s Re-use loop is one of our key divisions and counts many of the most successful, fast-growing retailers and ecommerce brands as customers. There’s significant opportunity for the businesses we partner with to benefit from our global sustainable, omnichannel pre-retail and returns experience as they move towards more circular supply chains. We’re delighted to welcome Rakhshan who brings an impressive track record and considerable experience of significantly scaling retail businesses, which will prove invaluable as we embark on the next phase of growth for Re-use.

“We are extremely grateful for Claire’s outstanding contributions to both Advanced Supply Chain during her tenure as CEO, which played a crucial part in the business’ growth and success, and more recently to Reconomy as Executive Chair for the Re-use loop.”

Re-use, CEO Rakhshan Zahid, adds: “Advanced Supply Chain and ReBound have excellent teams and ambitious plans. It’s an extremely exciting time to be part of Reconomy and the sectors we support, and I look forward to working with the teams to build upon the great work already done to deliver the benefits of our combined strengths and unmatched offer. We are committed to providing exceptional service and innovative supply chain tech solutions to our long held and newly won customers, as well as expanding our client base in the UK, Europe and the US.”

Claire Webb, Exec Chair added: “I’ve loved being part of Advanced Supply Chain’s and the Re-use loop’s growth journey. We have built a fantastic team and developed market-leading technology. Rakhshan is the perfect appointment to continue to develop this further – I look forward to working with her on this transition and wish her every success in her new role.”

Jelle Schoenmaker continues as Managing Director of ReBound and Ben Balfour continues to lead Advanced Supply Chain as Managing Director.