Customer demand meant that Lacoste was processing around 4.5million products annually in the UK, with these sold via multiple different retailers and sales channels nationwide.

Sales volumes were growing, and Lacoste determined that a UK warehouse and fulfilment operation was required to avoid UK- Europe border delays, and to keep products arriving at retailer’s distribution centres on time. There was the added complexity of the varying dimensions of Lacoste’s stock inventory. The brand sells an extensive range of products, from its iconic polo shirts through to swimwear, footwear, accessories and bags. Variations in product size, weight and shape, combined with a high volume of both outbound and customer returns throughput can quickly cause errors and inefficiencies.