Matalan
Matalan, a leading UK and international omnichannel retailer, has:
- 230 UK stores
- 30 international franchise stores
- Annual turnover of £1.03 billion
- Over 11,000 employees
Now a leading UK and International omni-channelretailer ranging from womenswear and menswearto homeware and furniture. Matalan has animpressive 230 UK stores and 30 Internationalfranchise stores within Europe and the MiddleEast. This out-of-town retailer has embracedthe changing face of retail and is driving rapidecommerce growth.
The Backdrop
Matalan has experienced strong sales despitethe clothing retailer admitting it was “feelingthe impact” of the ongoing supply chain issues,along with the rest of the retail sector.
Given the huge levels of ecommerce growththe business has delivered in recent years, thishas also led to a natural increase in the numberof online returns.of-town retailer has embracedthe changing face of retail and is driving rapidecommerce growth.
The Challenge
During peak periods, it has historically been challenging for Matalan to keep up with returns volumes, and ensure stock is available for sale again as quickly as possible.
The Solution
Matalan has partnered with returns specialist, ASCG. Following months of planningand rigorous testing Matalan’s new process for customer returns has recently gonelive.
In just two weeks, nearly 12,000 items have been processed. Matalan Head of Logistics,Paul Kee, said the project has had a great start. ASCG carries out inspection checks toassess whether it meets all requisite quality standards and stock will be graded and sorted six ways at the returns desk. Processed returns will then be sent to stores or if an ecommerce only line returned to theDC ready to go back into the pick face. This in turn benefi ts Matalan’s technologist teamsand the business gains much needed operational space in the distribution centre.
- 12,000 units in just two weeks
- Help with product care
- Items processed quickly
- Mapping returns enhancements
The Outcomes
New outsourced returns system processes nearly 12,000 units in just two weeks 11 March 2022.
The increased capability with ASCG means that items will be processed quickly all year-round allowing Matalan customers to be credited as soon as possible, something which customer service feedback has highlighted as a priority.
ASCG’s specialist equipment, including steam tunnels, help with product care aswell as enhanced systems which provide greater insight to returns data.
In partnership with ASCG, Matalan is currently mapping out further returns enhancements.
The Feedback
“Given the huge levels of ecommerce growth which we have delivered over many years, we’ve obviously seen an increase in the number of online returns. During peak periods it has sometimes been challenging for us to keep up with the returns volumes. However, our partnership with returns specialists ASCG, gives us a great deal more flexibility. Ecommerce returns, which customers return via post or arrange collection by Hermes, are now sent straight to the Advanced warehouse in Halifax.”
“For the last eight months or so, the project team looked at the returns process and ultimately worked out a solution which works better for our customers and the business. It was no small task, but they have done just that. I would like to thank Rebecca the cross functional project team incorporating systems, operations, QC/returns, business change, procurement and finance for designing and implementing a solution which will have real benefits for the whole business.”
Paul Kee, Head of Logistics at Matalan