We’re delighted to announce that Florian Brimmers has joined Advanced Supply Chain (ASC), part of circular economy specialists Reconomy, as Sales Consultant, supporting our strategic expansion across Europe.

Florian will be based at our European operating facility in Nettetal, Germany, where he’ll be connecting omnichannel retailers with ASC’s full suite of logistics solutions including pre-retail services, returns processing, freight forwarding and warehousing.

Florian brings a rich background in logistics, having grown up in his family’s flower transportation business, Spedition Reath GmbH & Co, and later working as a SAP transportation consultant. His experience includes supporting the rollout of Lidl’s transport management system in Austria and Serbia, and developing dispatch and fleet routing systems for a German builders merchants.

Commenting on his new role, Florian said:

“ASC’s Nettetal facility is ideally positioned to help retailers navigate shifting global trade routes and manage the cost and speed of international shipping. With exports from China increasingly re-routing to Europe, ASC offers the agility and infrastructure to support retailers in adapting quickly.”

“Retailers across Germany and Europe are expanding product ranges, growing supplier networks, and targeting new online markets. This is driving demand for logistics services that simplify operations, localise returns, and improve sustainability. ASC, alongside Reconomy and ReBound Returns, is uniquely placed to meet this demand—and I’m excited to be part of that journey.”

ASC’s European facility, launched in July 2023 following a £60 million investment, offers a range of value-added services including Retail Ready—a pre-retail solution designed to accelerate speed-to-market—and specialist support for Extended Producer Responsibility (EPR) compliance.

Stuart Greenfield, UK and European Sales Director at ASC, added:

“Florian’s appointment strengthens our commitment to pan-European growth. His deep logistics expertise will help us match innovative solutions with the evolving needs of retailers looking to build leaner, more agile, and circular supply chains.”

Welcome to the team, Florian!