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Advanced Leadership Team

As a result of our commitment to recruiting top talent we have a knowledgeable and highly experienced supply chain management team with end-to-end expertise, enabling us to provide a comprehensive and intelligent supply chain management service to some of the most successful retailers.

Meet the leadership team behind our business, our supply chain experts.

Advanced Leadership Team

As a result of our commitment to recruiting top talent we have a knowledgeable and highly experienced supply chain management team with end-to-end expertise, enabling us to provide a comprehensive and intelligent supply chain management service to some of the most successful retailers.

Meet the leadership team behind our business, our supply chain experts.

Ben Balfour

Chief Commercial Officer
Ben is the Chief Commercial Officer for Advanced Supply Chain and his career in the business has spanned over 25 years. Joining the Company as an operator in 1993 Ben quickly showed initiative in spearheading innovative operational efficiencies that developed significant benefits to our customers.
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Keith Lawrence

Managing Director
Keith Lawrence joined Advanced Supply Chain in 2022 and is Managing Director of the business, leading strategy, operational performance and growth across its UK and European network.
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Lindsey Smith

Finance Director
Lindsey Smith joined Advanced Supply Chain Group in 2018, bringing with her over 25 years’ experience in finance across a variety of industries, from food production to healthcare technology.
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Stuart Greenfield

Sales Director
With over 20 years’ experience in the supply chain industry, Stuart covers all Supply Chain solutions and processes that ASCG has to offer; from freight forwarding, fulfilment to garment processing and reverse logistics.
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Steve Lovell

Technology & Engineering Director
Career History: Steve has over 20 years’ experience in IT Leadership roles across a number of sectors including mobile, customer communications and retail.
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Emma Gibbins

Head of Change Management
Emma joined ASCG in 2024. A Senior Programme & transformation leader with 25 years’ experience delivering large scale change and strategic initiatives for various sectors
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